- Established in 2017 - 

At Rupert & Rosie, we believe in thoughtful design and sustainable slow fashion for children that celebrates the beauty of childhood. Our collections focus on timeless children’s clothing, including baby clothing and kidswear, made from soft, high-quality fabrics designed to be worn, loved and passed down.

Sustainability and attention to detail are at the heart of everything we do. We offer high-quality baby and children’s clothing for boys and girls from 3 months to 7 years, with a focus on comfort, durability and everyday wear. From classic outfits to special occasion pieces, each garment is created with a timeless aesthetic and heirloom quality in mind.

While many of our garments are locally made in Cape Town, South Africa, this is always clearly indicated in our product descriptions. We proudly support local clothing production in South Africa wherever possible. Some items are thoughtfully sourced internationally to complement our range and offer a wider selection of babywear and children’s fashion, while still maintaining the quality and timeless feel Rupert & Rosie is known for.

We take great care in selecting each piece, with close attention to fabric, finish, and wearability. Our aim is to offer heirloom-quality children’s clothing that can be cherished for generations.

Timeless baby clothing and children’s wear, made to be treasured.